Launching soon

For the people
who raised you.
And everyone
they love.

Sage is an AI gifting advisor for family. The parent who says they don't need anything. The grandparent who has everything. The milestone that deserves more than a gift card. Sage knows what to give.

Free forever to start. No spam. Ever.

You're on the list. Sage will be in touch. ✦

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193 people already on the waitlist

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Your advisor
Sage — Family Gifting Guide
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Mom
70th birthday · milestone
8 days away
Dad & Mom
45th wedding anniversary
34 days away
Grandpa Joe
Retirement celebration
62 days away
Grandma Ruth
Birthday · gift sent
3 weeks ago
Sage's suggestion for Mom's 70th

"For a woman who says she doesn't need anything — a custom family portrait with all her grandchildren, framed in walnut. She'll cry. In the best way. Budget: $180."

Family gifting is the hardest kind.
They say they don't want anything.
They mean they want to feel remembered.

r/AgingParents

"My mom says every year 'don't get me anything.' Every year I get her something generic and feel terrible about it. She deserves better than another candle set."

u/trying_my_best_here · 7.1k upvotes

TikTok · @familygiftingwoes

"My parents' 40th anniversary is next month and I have no idea what to get two people who have everything and ask for nothing. Somebody help me."

2.3M views · 71k likes

Quora

"Grandpa is retiring after 42 years. This is a once-in-a-lifetime moment. A gift card feels wrong. What do you give someone for the biggest transition of their life?"

Theresa M. · 4.2k upvotes

$146
Average amount adults overspend on family gifts from guilt alone
71%
Of parents say their favourite gift was something personal, not expensive
4 in 5
Adults wish they had a better system for remembering family occasions
$0
Cost to start with Sage — free forever for your first occasion

How Sage works

Wise suggestions for the
moments that matter most.

01

Tell Sage about your family

Who they are, what they love, what stage of life they're in. A 70-year-old mom who gardens and reads is different from one who loves travel and cooking. Sage learns the difference.

02

Sage builds a family calendar

Birthdays, anniversaries, retirements, graduations, new babies. Sage reminds you 30, 14, and 3 days out — so you're never scrambling last minute for the people who matter most.

03

Get three meaningful ideas

A personal gift, a shared experience, a memory they'll keep. Never generic. Never a gift card unless that's genuinely right. Always chosen for that specific person at that specific moment.

What Sage remembers so you don't have to

Built for the long game
of family love.

Milestone awareness

70th birthdays, 50th anniversaries, retirements, first grandchild — Sage knows the difference between a regular occasion and a once-in-a-lifetime moment. The suggestions match the weight of the event.

Gift memory — no repeats

Sage logs every gift, every occasion. She never suggests the same thing twice and learns what landed vs what didn't. Your family notices when someone actually pays attention.

Group gifting coordination

Siblings splitting a gift for mom and dad? Sage coordinates — one person picks, others contribute. No awkward group chats, no one person carrying the whole thing.

Whole-family profiles

Add every family member once. Sage manages parents, grandparents, in-laws, siblings — the whole constellation. One place for every relationship that matters.

They gave you everything.
Give them something real.

Sage launches soon. Join the waitlist for early access and founding member pricing — locked at signup, never increases.

Welcome. Sage is here to help. ✦

A WithTender Co. brand